Plenish has joined Tony’s Open Chain as a Mission Ally!

Oops, did we spill the (cocoa) beans? 🤭 Guess we couldn’t stop the good news from pouring out of us.. 

The UK-based plant-powered drinks brand Plenish has joined Tony’s Open Chain as a Mission Ally! 

Definitely somethin’ worth going nuts for: Plenish is sourcing the cocoa in its brand new Almond Dark Cocoa & Sea Salt M*lk through Tony’s Open Chain (more on this in a minute). And you can get your hands on it in: SHOP + SHOP + SHOP. 

Tony’s Open Chain: our sourcing model in a cocoa shell
Yuuup, Tony’s Open Chain is our sourcing model that allows other brands to source their cocoa according to Tony’s Sourcing Principles. That means the cocoa is traced all the way from bean to bar (or in Plenish’s case, beverage), and cocoa farmers are paid a price that enables them to earn a living income for their families. 

Whenever you see the Tony’s Open Chain button on a Plenish m*lk, you know the cocoa inside has been sourced in a way that’s working to tackle exploitation in cocoa, fighting poverty, child labour and deforestation. It represents the work being done together with farming communities in Ghana and Côte d’Ivoire to build more resilient farms and support long-term change. 

By joining a growing community of 20+ Tony’s Open Chain Mission Allies, Plenish is helping show that a different way of sourcing cocoa is possible. Because the more brands that join our mission, the more cocoa farmers we can enable to earn a living income, together. 

So, let’s raise our glasses to raising the bar! 🥛🍫 

Want to learn more about Tony’'s Open Chain? Head over to: tonysopenchain.com.