Tony’s (Un)FAIR Countdown Calendar
Noticed something's up with your Tony's Big Countdown Calendar?
Hey there Choco Fan,
Usually, there’s a chocolate behind each door, right? Well, as you’ve noticed now that you’ve opened door number 10, not quite. But it’s for a very good reason..
At Tony’s Chocolonely, our chocolate bars are unequally divided because the chocolate industry is unequally divided.
Big chocolate companies make big profits, while cocoa farmers aren’t paid enough for their cocoa. The result? Many of them still live way below the poverty line. Sometimes this leaves them little choice but to use illegal labour to farm their cocoa. Right now, there are 1.56 million children working illegally and at least 30,000 instances of forced labour on cocoa farms in Ghana and Côte d’Ivoire. Child labour and forced labour just so some folks can enjoy a sweet chocolate treat? Unacceptable!
Tony’s Chocolonely exists to change this. But we can’t do it alone. Choose change in the chocolate industry by sharing our chocolate and sharing our story this festive season.
Sincerely,
Your Tiny Tony’s elves
PS. You’ll still get 25 chocolates in 24 doors. There’s still an extra goodie waiting for you closer to Christmas..
maybe also interesting
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News
14 May 2026
Tony’s is 1 of only 2 brands to score green in the 2026 Chocolate Scorecard!
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News
07 April 2026
NEW: Filled bars
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News
20 March 2026
Your Easter egg hunt stops here.. come find us in London Sunday 22nd March!
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News
03 February 2026
It’s now or never: farmers need the industry’s commitment