Tony's x PANTONE®

Tony's only red

You know the bar. You’ve seen the red. But this isn’t just packaging — it’s a statement. A colour made to stand out and stand for something. Meet The Only Red — the shade defined by PANTONE® to express Tony’s mission through colour.

The Story Starts with a Bar

Tony’s began with a question: how can something so sweet still have a bitter side? We took matters into our own hands, and wrapped our mission in colour. Loud, proud, impossible to miss. Because when you’re trying to change the chocolate industry, subtle isn’t an option. That’s where an alarming loud red comes in — a colour that stands for doing good, boldly.

Tony Chocolonely milk chocolate bar with a piece broken off, on a white background

A Wrapper That Speaks Louder than your inner Snack Voice

Every Tony’s bar tells a story before you even take a bite. Unfairness in cocoa isn’t a small topic, so the wrapper had to shout it out. That’s why Tony’s red became our signature: the hue of urgency, awareness, and action — wrapped around something everyone loves.

Multiple Tony's Chocolonely chocolate bars on a red background with text.

All reds were taken. So we made our own.

Tony’s needed a colour that could carry more than attention — it had to carry meaning. No red out there did the job. So together with PANTONE®, we created one that could. The Only Red — made to symbolise urgency, fairness, and fearless optimism. A red that doesn’t just wrap chocolate — it wraps a cause. And honestly, it looks pretty good doing it.

Red square with 'Tony's Chocolonely Only Red' and 'Color developed by Pantone' text on a red background