Bar of the month: Tony's x Therabody

Ready to be inspired? We suuuure hope so! ’Cause from this month onwards, we’re shaking things up with our Bar of the Month posts, which will highlight one-of-a-kind wrapper designs from our amazing customers. It’s our way of bringing you behind the scenes of our custom bars, celebrating how other companies share their story by sharing our chocolate. Yum!

And we’re kicking things off with a very, very (very) fun + bold design by Therabody. Known for its cutting-edge wellness products, Therabody set out to create a playful wrapper for its latest product launch party, inspired by their new product. The result? A truly unique brand gift that definitely hits the sweet spot.

We asked them some questions to get behind the scenes of these beautiful bars..

Can you tell us what was the event about, for which the custom bar was created?
Dee Puff's Glow-Coa Milk and Dark Chocolate bars were created for Therabody new product launch.

What inspired the wrapper design?
We created a persona named "Dee Puff" to bring to life our new product at various consumer-facing activations for its launch. We thought about “Dee Puff’s” personality, voice, character traits and how she helps consumers de-puff and glow, which led to the creative and messaging tied toDee Puff's Glow-Coa Bar.

How did guests respond to the bar?
Attendees of the event loved the Chocolate Bars. Guests had the option to choose between Milk Chocolate and Dark Chocolate bars and most wanted to take multiple bars home with them!